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Earthy 90 Day Growth Challenge

As winter approaches, the harsh conditions make our hair more vulnerable to breakage and damage. In winter, hair loses a lot of moisture due to the drop in temperature outside, as well as the heaters we use inside our homes. This is why it’s important that during the colder months, you protect the hair by utilizing protective styles like box braids, two-strand twists, doeks, buns, wigs, and so on.  Any hairstyle that keeps the ends of your hair tucked away and requires minimal manipulation for maintenance and allows you to moisturize regularly without damage can be considered a protective style. 

The #Earthy90daygrowthchallenge is all about retaining the length of your hair while shielding the hair, especially the ends, against over-manipulation, chemical, and environmental damage. The ends are usually the most fragile because they endure the most mechanical action, such as combing, brushing, blow-drying and heat-styling and are the oldest part of the hair shaft).
Here's how to get started on the #Earthy90daygrowthchallenge:


1. Do a length check 
The challenge is aimed at maximizing growth during winter, hence it’s recommended that you do a length check before the challenge so that you're able to compare hair growth after the 90 days. 
When conducting a length check, it’s advisable to have four consistent points of reference, for example, the front, back, and both sides.
2. Choose a protective style
Before installing your protective style, in preparation, do a full wash day regimen (pre-poo, cleanse/co-wash, deep conditioning or hot oil treatment and LOC method) to ensure that the hair and scalp are in the best possible condition to handle the styling process. 
When choosing a style, the thicker the better. Remember, styles that are too thin and/or too tight strain the hairline, weakening the hair follicles and resulting in breakage and njibhabha (receding hairline). Don’t allow your stylist to pull too tightly when installing any hairstyle, this should be non-negotiable. 
The aim is to keep the hair flexible and protect it from the harsh winter weather. When the hair is in a protective style, it prevents it from the breakage, shredding, and manipulation it would otherwise encounter if it had been worn loose/exposed.
3. Products and accessories used during the 90 days
In the first two weeks of the challenge, the focus is on the scalp as it has endured strain during the styling process. Therefore you need to mist the scalp daily with the Earthy moisture mist, then seal the moisture in by massaging a small amount of the Earthy healthy hair oil on the scalp and pay extra attention to your hairline. Do not neglect the length of your hair, apply mist and oil daily. In the second week of the challenge, you can start incorporating the Earthy Healthy Hair Butter on the length of your hair every second day - use all three products every second day as well. It's advisable that you apply it at night to give it time to melt into the hair. Because the butter is 100% natural and hasn’t been diluted, it gets even thicker in the cold temperature.
Cotton draws moisture from your hair, sleep with a satin scarf or satin pillowcase to retain moisture on your hair while you sleep every night. Not only does satin wear retain moisture, but it also minimizes single strand knotting caused by friction against cotton materials.
Wash your hair every two weeks. It is important to keep your hair clean while keeping it healthy and moisturized. The product build-up is likely to be more than usual, especially because you are moisturizing more aggressively and if your protective style has fiber, it will hold onto whatever product you will apply. Not washing your hair will result in excessive build-up and will create a breeding ground for bacteria. Use the Earthy Shampoo Bar as a cleanser or simply use the
Earthy Healthy Hair Conditioner as a co-wash and moisture treatment. This is a beginner-friendly video detailing the wash process if you have braids. You can find part two of the video here.
4. Avoid updo’s or tight styles in the first two weeks, tight or thin styles cause a receding hairline
Avoid feed-in hairstyles that start very thin (frame 1),  micro/thin hairstyles will cause your hair to break (frame 2), hairstyles that are close to your hairline (frame 3), you can always lay your edges for a neat look and tight hairstyles that will damage hair follicles, cause breakage and may leave patches (frame 4).
Updo's and tight styles, especially in the first two weeks of a protective style may result in scalp issues, which lead to itching and hairline problems. The scalp is still sensitive at this stage. Avoid tying the hair in an updo, whether low or high in the first week and opt for low tying from the second week. Rather do a side-swept style using pins to hold the hair in place.
5. Retouch your style between 6 and 8 weeks 
After a month, you can retouch the first two or three rows of your style (if on braids) to keep it looking fresh or you can start planning for your next protective style. Remember, there's no need to let your hair "breathe" during this time, there'll be plenty of that during the rest of the year! Anything beyond the recommended time is more likely to cause harm (excessive breakage and matted hair).
6. Be patient with your growth - follow your regimen and you'll see results!
Follow the hashtag #earthy90daygrowthchallenge on Instagram (@earthy_sa) for regular updates and to see the progress o other customers who have joined the challenge!